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Keep track of your subscribers - the subscriber dashboard from mailworx is there to help. Important information about your subscriber base is summarized and displayed in a clear dashboard. How many subscribers are currently in your database? How active are these and what about your data quality? All of these are questions that are cleared up at a glance. Furthermore, you have the possibility to go into detail at some points.
The clear subscriber dashboard can be found directly in the subscriber module of mailworx. Switch through the navigation to Subscribers - Subscribers and the data is loaded for your entire subscriber database.
You would like to view the statistics for a specific subscriber group? No problem. Simply select the desired group in the section "Subscriber list" and the data will be updated automatically.
The button "Show subscribers" brings you to a subscriber list where you can search through your subscriber base and edit the corresponding recipients.
The subscriber dashboard of mailworx combines the most important aspects of your subscriber base and prepares it clearly for you. You get a versatile overview and can go deeper into some areas in order to get the most out of your marketing activities.
This area shows the current number of subscribers in your subscriber database. Click on it to get to the corresponding subscriber list.
The percentage in this section gives you a sense of how many of your subscribers are subscribed to your newsletter. Click on it to get to the corresponding subscriber list.
This metric gives you an overview of how many of your recipients have successfully documented the double-opt-in status. More about this topic can be found in this newsletter tutorial.
Subscribers can be disabled due to an automatic bounce management of mailworx. This section gives you an overview of how many of your subscribers are not classified as disabled and therefore are active.
Effective recipients are all those who are actually getting a mailing when sending a campaign. If you click on the item "excluded subscribers", you will get an overview of why the subscribers are excluded from the dispatch.
To be classified as an effective recipient, some characteristics have to apply to the subscriber. Among other things, there have to be a valid email address, the OptIn field has to be set "Yes" and the double-opt-in status has to be documented.
It's also worth taking a look at the data quality of your subscriber base. In this section, you get an overview of the influencing factors. By clicking on "to the maintenance" you will be redirected to the corresponding editing options.
Subscribers without or with an invalid email address as well as duplicates are not relevant for your email marketing measures because they won't bring any added value. As your subscriber database continues to grow, data must be continually maintained as needed.
The opening rate is one of the key metrics in email marketing. The subscriber dashboard tells you how active your subscribers have been in the past month. This means: How many percent of the total recipients have opened your mailing on average. By clicking on the percentage, you will get to the detailed view of the email activity.
How often do your subscribers click on one of the links in your mailings? This is exactly what the click rate answers in the subscriber dashboard. The values are always related to the last month. Clicking on the number will take you to the detailed view of the email activity to find out more about your subscribers.
As an email marketer, you are pleased about all recipients who open the well-prepared newsletter. In the section "TOP opener", you can see who are the most active subscribers and actually open most of your mailings. The "more" link takes you directly to the corresponding evaluation of the email activity of your subscribers.
The section "TOP countries" refers to the location of your subscribers. This information gives you an overview of the countries in which most openings are made - again in relation to the last month.
Another important insight in the field of email marketing relates to the email clients. Learn more about which clients your recipients use in this section of the subscriber dashboard. This can be either via a desktop application, via a web application or via mobile device.
For some areas of the subscriber dashboard, you can gain more important insights in detailed analysis. You can see which of these are in the section "Statistic" - more about the detailed views you can learn here.
Deal with your subscriber base to gain insight into your email marketing activities. The subscriber dashboard already gives you a good overview. In some areas, however, you also have the option to continuing your analyzes in more detail:
The email activity says a lot about your subscriber base. A detailed analysis of the relevant key figures gives you an overview of how intensively your recipients deal with your newsletter or content. In the next step, for example, you can gain important conclusions about the dispatch frequency or the topics that are handled in your mailings.
You have several options to switch form your subscriber dashboard to the email activity. Select the appropriate subscriber group for your analysis and limit the desired time period. In the section "Activity criterion", you can define whether you want to analyze the activity of your subscriber based on the openings, readings or clicks.
By clicking the button "Show email activity", you get the informative results of your analysis in the form of a subscriber list. In addition, you have the option of using advanced options to refine the parameters of your evaluation. In this case, mailworx distinguished between the activity base and the subscriber list.
Choose if you want to use all email campaigns for your evaluation or if you prefer to view a specific segment. If you use different newsletter types in your mailworx account or if you work with areas of interest as well as different themes, you can choose exactly these segments for your analyzes here.
You can decide whether you want to show all your subscribers in a list or limit them to a certain number. The section "Filter" allows you to set additional requirements for your subscribers. For example, you can only view those subscribers who have received at least 5 campaigns. You can also focus on very active (90% to 100%) or inactive (0% to 10%) subscribers.
In your subscriber dashboard, you can use the section "Statistic" to switch to the detailed view of your subscriber trend. You will get a good overview of your current and past subscriber numbers. In addition to a graph that shows the history over the past few months, you can also see the growth of your subscriber base in percentage.
What the graphical representation means in concrete numbers, you can see in the list below. Use the drop-down to go to the year you want and see a detailed list of how many subscribers have been in your system for that year or month. Furthermore, you will get helpful information about the corresponding metadata.