Who is the person behind the email address? The more you know about every single subscriber, the better you can adjust information to his or her needs. mailworx supports you with great features.
Get to know the advantages of mailworx
The various information about your subscribers are very important for your email marketing. mailworx supports you in order to provide your subscribers with targeted information.
Importing subscriber data, generating target groups, campaign statistics as well as duplicate and bounce management make it easy to manage your subscribers' data and increase the effectiveness of your email campaigns.
In mailworx you have two opportunities to generate subscriber data: manual or via data import.
Select target groups
With the subscriber groups in mailworx you can easily segment your target groups either into static or dynamic subscriber groups.
mailworx guarantees high-quality subscriber data by offering you various features for data maintenance.
Each one of your subscribers has different needs and interests. The more you know about your subscribers, the better you can align your information on his needs.
It is your aim to meet their expectations to your newsletter. This is why it's important to know your target group. mailworx offers you various tools in order to manage your subscribers in an efficient way and to meet the individual needs.
Subscriber data base &
mailworx makes it easy to manage your data by offering the opportunity to generate subscribers manually or importing them out of your data base. Generate new subscribers via the registration form in mailworx.
Subscriber fields &
Match your database to every situation by using subscriber fields that reflect the interests of your customers. By doing this you can easily offer different newsletter types to your subscribers.
By creating different mailworx accounts, you can ensure strict data seperation. However, explicit mechanisms allow a collaboration between the accounts in certain areas.
Select target groups
Subscriber groups in mailworx offer a very flexible tool with various applications. You can easily segment your target groups for email marketing purpose.
You can select your target group manually by using static subscriber groups or save time by working with automated dynamic subscriber groups. You also have the opportunity to generate your own individual target group.
Static vs. dynamic
Static subscriber groups are email lists that do not change as long as you don't intervene manually. Static mailing lists have the disadvantage of not being up to date after some time, whereas dynamic subscriber groups grow as your subscriber data does.
By using the function "generate subscriber groups", you have the opportunity to generate a new, individual subscriber group out of two or more existing ones. If your subscriber clicks a certain link, he or she will be organized in this subscriber group automatically.
Based on the reactions of your subscribers you can generate follow-up-campaigns. The statistic tool of mailworx also offers the opportunity to analyze your target group and measure the success of your campaigns regarding separate subscriber groups.
Measures for data maintenance
In email marketing it is important to keep the data of your subscribers up-to-date. mailworx offers various features in order to ensure a high quality of your subscriber data and to make data maintenance easy.
Our newsletter software shows need for action, eases data cleansing and even enables searching for adresses across several clients.
Quality management &
mailworx searches for possible duplicates and therefore avoids the repeated sending of mails to one subscriber. Incorrect email adresses are shown in mailworx so that you can correct them easily.
Email returns & bounce
mailworx analyzes undeliverable emails and categorizes them into hard, soft and spam bounce. Bounces are forecasted even before dispatch and incorrect adresses can be adjusted automatically upon request.
Corrective measures in mailworx can be made as targeted mass changes. Cross-client measures like reactivating or deactivating subscribers are possible as well.
You want to be successful in newsletter marketing? Convince yourself of our full-service package and get to know all the benefits of our professional email marketing software.