The best thing about creating email campaigns with mailworx is that it is very simple and customizable.
Most other email templates are rather inflexible and offer limited layout options. So we decided to provide an email template that offers greater freedom and allows you to show your creative side. Of course there are no code skills required, it's all about intuitive handling. See for yourself how easy it is even for non-designers to create eye-catching emails.
Drag & Drop images, choose your favorite colors, use different types of article layouts - mailworx puts it all together in a responsive design.
In this tutorial we'll show you the basics of the mailworx email editor. With these tips you'll be prepared for a quick and easy start.
When you are new to mailworx and log into your account for the first time, you can use the quick link "Create email campaign" in the start dashboard to navigate to the mailworx editor. Once you've sent your first campaign the start screen will provide a dashboard with information about your subscriber base and campaign statistics instead.
You can always find the email editor in the main menu Campaigns - Email Campaigns.
In the list of the email campaigns to work on, you'll already find "my fist mailworx campaign". It is a mini tutorial providing quick tips on how to use the editor. Have a look at it.
Now click "Add" to create and edit your new email campaign.
Once you've saved the required settings (Button "Add and edit"), the tabs "Settings", "Content", "Check" and "Send" will appear above. Switch to "Content" to build and design your email campaign.
What you'll see first is the blank template, ready to be styled the way you like it. So we want to give you a brief overview on the different areas and placeholders of the email template.
One important thing to know is, that you can fill all placeholders but it's not absolutely necessary. You don't need a header image? That's completely fine. Just start with the headline or the text of the introduction. Of course empty placeholders won't be displayed, when you send the email campaign. Use the preview to see how your email will be displayed on different devices.
We want to distinguish between four main areas of the template.
The preheader (1) is the line of text that is displayed below the subject line. If you don't use a preheader your subscribers will see something like "if this newsletter isn't displayed correctly…" in their inboxes. That's a waste of space! As you know the subject line has a major influence on email open rates - so has the preheader. Don't forget to put an important message or call-to-action there.
The header area is the first fix part of the email template and includes a link to the browser version (2), the header image (3), the intro (4) and optionally a table of contents.
AREA FOR ARTICLES
Whenever you add a new article it will be placed between the header and footer area. mailworx email templates also support dynamic ordering, which helps you to consider individual interests (iRated Technology) or the preferences of different subscriber groups (dynamic ordering).
There are two ways to design your email campaign with mailworx.
You can modify the properties of the basic layout for each article type in the campaign settings (button "Settings" in the button bar on the top of the editor) and adjust it to your corporate design.
The advantage is, that these settings will be used for each new article you add to your email campaign, which will save you much time. You can either use the same design for all article types (settings for the basic article) or different layouts for one or more article types including the intro and footer area.
Here you can also decide whether or not you want to show a table of contents and if the background of articles should be full width or not.
To create a link, mark the required text and click on the link symbol or create a button (link details can be set in the settings of each article).