You might think marketing automation sounds complicated. Well, maybe you haven’t seen how easy it can be so far. If you are new to this topic, use the basic workflows below and turn your email marketing into a powerful machine working for your success.

Why automate your email marketing?

Today’s marketing tasks have become highly-complex. Managing demanding duties like email marketing, content marketing, lead generation, customer relations and continuously optimizing performance is a hard challenge and can be overwhelming sometimes.

That’s why more and more companies implement tools for marketing automation. It’s not just about using automation to cut time and costs. At its heart, marketing automation puts people first. It helps you get closer to your customers, identify their needs and in further consequence reach your goals.

If you want to convert leads into customers and create lasting customer connections, you have to shape your communication according to their behavior and respect particular preferences or habits in your email campaigns. Even when you think you know a lot about your customers – probably this won’t do anymore in the future. People change their opinion and they are more likely to change vendors. So you have to deliver something exceptional good to gain lasting loyalty.
Again, marketing automation can give you a cutting edge, because it enables you to react faster, respond 24 hours and add value to your customer relations.

Workflows, that work for you

No need to say, that automating your email campaigns isn’t like pressing a button and then forget about it. Marketing automation means work, especially in the beginning: You’ll have to use some brainpower to think through the process, determine the goals you want to achieve and ask yourself, what data you need to bring into use and what kind of information you still have to collect during the workflow.

Setting up your automated workflow of campaigns, considering different touch-points or events, is easy as can be with the mailworx Workflow Editor. Choose a trigger that will start your workflow – an online-registration, a particular email campaign, a special date like the birthday of a customer or a certain link in a campaign. Add actions to automate multi-step campaigns and use filters to adapt your communication to the needs of your target audience.
Get started with these effective marketing automation workflows! 

(1) Add value to your welcome campaign


(2) Turn leads into customers


(3) Celebrate B-Day with your subscribers


How does automation sound to you now? Start building your first automated workflow with mailworx today.

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