Date-type fields are the secret star among the fields in your subscriber database. You can use them as trigger for individual and date-based campaigns or for analyses of your subscribers’ behavior. Today, we want to show you how to make smart use of them in your email marketing.
Flexible data fields make your subscriber database expandable
The quality of your subscriber database should have a high priority in your email marketing strategy. Usually, there is very little information available about subscribers in the beginning. The big advantage of email marketing is, that you learn more about your subscribers in the course of time. Take this knowledge and use it for your email campaigns! The relevant information has to be saved in subscriber fields, so you can use it to create target groups and individual emails.
You are free to create any number of custom subscriber fields, next to some predefined master data fields and system fields of mailworx. Thus, you are able to adapt the subscriber database to your email marketing strategy or for the integration with third party systems (e.g. your CRM system).
Possible applications of data-type fields
With the recent mailworx update we’ve added some practical functions to the date-type fields. You will notice them in different areas of mailworx.
Save the current date
Sometimes it can be beneficial to record a certain event in the subscriber database. Some key events, like the date of creation, the date of registration or the date, when somebody unsubscribed are recorded by default.
Now you can define custom events, such as the date of a customer feedback or inquiry or the last visit to your online shop. The function “current date” is available in the form module, as well as for actions after a link click and, of course, for automated email campaigns in the workflow editor.
Use date-type fields as trigger for individual email campaigns
You can use date fields as a trigger for automated one- or multi-step email campaigns in the workflow editor. Furthermore, it is possible to start the workflow some days before or after this date. Let’s say you want to give some vouchers to your regular customers and the expiration date of the voucher is saved in a date-type subscriber field. This makes it very easy to send automated reminders to your subscribers some days before the vouchers expire.
Use data-type fields to automate routine processes after the creation of subscribers
Sometimes it is very practical to use meta data fields as trigger for your automated email campaigns. As an example, we want to take a closer look at the “creation date”. Choose the creation date as trigger to define actions that should be applied whenever a new subscriber has been added (via import, a form or manually). You can also set filters to limit the execution of the workflow to certain target groups (e.g. all subscribers with the creation type “import”).
- Setting a certain subscriber field value after the creation of a subscriber
- Sending a campaign to the new subscriber
- Assigning the subscriber to different static subscriber groups
(Note: Dynamic subscriber groups are based on criteria and will be updated automatically, when a new subscriber fits the criteria)
Learn more about how to build your subscriber database in our tutorial.