What would email marketing be without the appropriate subscribers? Your measures would not make any sense because they would not reach the subscribers. We summarized 8 tips for a successful subscriber generation for you in one of our recent blog posts. Today we are focussing on the segmentation as well as the statistics of your newsletter subscribers.
Successful segmentation with subscriber fields
mailworx offers you various opportunities to successfully segment your subscriber base. One of the most important features is the individual generation of subscriber fields. In contrast to other email marketing systems, we will not restrict you in collecting subscriber data. You can generate as much subscribers fields as you like to as well as name and categorize them, as you like.
You can use the appropriate subscriber fields differently in your email marketing activities in order to generate subscriber data and segmenting them successfully. For example, you can deposit a group of interest to a link click in an email campaign or you let your subscribers choose themselves how they want to be adressed.
You can go even further by falling back on existing data of other systems – like a CRM or ERP system or online shop – when it comes to data segmentation. By successfully exchanging both databases, the external system provides information to the subscriber fields in mailworx. You can use the appropriate data for segmenting your target group as well as for content of the campaign.
Evaluating the distribution of your subscribers
You already created individual subscriber fields and use them for enriching information as well as segmenting your subscribers? With our extending subscriber dashboard we have the right tool for your analyses as you now have the opportunity to generate your own distribution statistics. We gathered some practical examples of use to highlight the broad fields of application.
Some classics regarding distribution statistics are defined as default. You can see at a glance, how much of your subscribers are registered, which email status they have or which languages they speak. You can also use the dashboard to segment your subscribers into male and female if you have enough information about your subscribers.
#2: newsletter types
Are you already offering the opportunity of subscribing or unsubscribing from different newsletter types? This is a very efficient way to segment your subscribers and go further in personalizing your content. These subscribers are only getting mails on the appropriate subject they chose individually. In the distribution statistics you can see how much of your subscribers are registered for the appropriate newsletter.
#3: creation type
There are many ways how your subscribers can get into mailworx. On the one hand, they can become subscribers by a manual import or if they fill in a form on your website. On the other hand, subscribers can be generated manually or get into the database via interfaces like the mailworx CRM connector or the Facebook Lead Ads integration. The subscriber field ‘creation type’ shows you at a glance how the majority of your subscribers made it into your email marketing system.
#4: origin of the lead
You can also use additional subscriber fields to see, from where your subscribers get into your database. You can enrich your forms with an individually generated subscriber field and then classify that additional information. If your subscriber made it into your system via newsletter subscription or by downloading a study, you can enrich the appropriate form with that information and therefore improve your analysis.
#5: interested parties vs. customers
You may already differentiate between interested parties and customers in your system or mailings. The current distribution statistics gives you an overview over your subscribers and shows you, how many can already be count as customers and how many are interested parties. You can use this information for the strategic orientation of your content.
Go even further: criteria of statistics
Combine the analysis of the distribution of your subscribers with individually generated subscriber groups. Generate a subscriber group, for example, and segment via statistics criteria those subscribers who opened your newsletter in the last few weeks and months or those who clicked a link. Combining these features opens up a wide range of possibilities in subscriber statistics.
You can also use the appropriate subscriber group for analyses in the whole subscriber dashboard or for analyzing email campaign statistics in mailworx. Get to know your key readers and use their behavior for your measures. This enables you to improve your mailings even for inactive subscribers and you therefore can try to gain them back.