Have you ever heard of the cocktail party effect? This phenomenon describes the ability of our brain to detect and focus on single words (such as our name) or topics of relevance even in a crowded room. The iRated® Technology developed by mailworx conforms to the same principle.
Every aspect of mailworx is designed to make your job easier. Create responsive emails in a matter of minutes, automate your campaigns with ease, segment your audience by behaviour and make use of the valuable insights provided by our metrics and of the artificial intelligence in Email Marketing.
We’ve taken our knowledge of how the brain processes information to strike on this unique idea. iRated® is a smart algorithm that analyses subscriber behaviour and ranks their interests, allowing you to send out personalised emails that they simply can’t ignore.
Every email is tailor-made to the subscriber. It shows them the most relevant pieces of content first, according to their interests. This personalised approach makes open rates explode and click rates soar. Harness the power of science and take your Email Marketing to the next level!
|Delivered = Recipients||98,79%|
|Recipients with openings||35,71%|
|Recipients with redings||28,57%|
|Recipients with clicks||7,32%|