mailworx BLOG

22 November
2017

5 tips for better landing pages in email marketing

Email marketing cannot sell anything - except a click. Sounds hard, but basically this statement has its reason for existence. In order to convert email marketing to a sales talent, your newsletter campaigns have to process optimally with your landing ...

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16 November
2017

Optimize form – gain newsletter subscriptions

Thinking of forms in combination with email marketing, the newsletter registration is THE example when it comes to a perfect cooperation between your newsletter software and the website. mailworx supports you in the perfect implementation and provides you with various ...

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11 October
2017

Forms – the all-round talent in email marketing

The use of forms is often underestimated, although they are a very important tool in email marketing. Through the successful interaction of forms - whether in the newsletter or on your website - with your email marketing software, you create ...

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5 October
2017

Sendplans are water under the bridge – we count on workflows

You probably know sendplans for the implementation of birthday mailings, follow-up campaigns after a link click or submitting a form. All excellent applications to satisfy your subscribers. However, we believe there are even more possibilities! For this reason, mailworx 9.2 ...

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2 October
2017

4 steps to customized email marketing campaigns

It is no secret that the attention of your subscribers decreases steadily, whereas the number of emails in the inbox of your recipients is increasing. We will show you within our four steps plan how you can create successful mailings ...

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18 September
2017

These clients are used to open your email campaigns

Countless email clients on the market make it increasingly difficult to design your newsletter template appropriate to all your subscribers. However, which clients are the most common once? We've analyzed several millions of emails in the first half of 2017 ...

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12 September
2017

Editorial plan – A mix of planning and spontaneity

Often there are two different types when it comes to the process of editorial planning. On the one hand, there are the planners. They benefit from taking the time to create a plan for the next months, which they can ...

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7 August
2017

Optimal use of images in email campaigns

Images and graphics can easily shape your mailings more appealing. Even if images are not immediately visible to all readers, one thing is clear: images in email marketing campaigns are indispensable. However, you have to consider a few important success ...

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2 August
2017

Successful newsletters with the right content strategy

A well-structured guideline with a strategic background supports you to create successful email marketing campaigns. We will show you how to get the most out of your mailings with a carefully considered content strategy. Benefit from an implemented content strategy ...

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27 July
2017

Infographic: Comparison of the most important email marketing KPIs

We thought it would be time for a comparison of the most important email marketing KPIs over the last past years. Therefore, we've anlayzed billions of emails from 2014 till now and summarized the results in a practical infographic. Whether ...

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