mailworx BLOG

22 March
2019

Importance of IP addresses in email marketing

IP addresses are an important element for the communication between networks. You may have heard about them in connection with websites or the IT infrastructure in your company. Who would have thought that these unique addresses are also important for ...

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15 March
2019

Use the potential of internal newsletters

You already operate professional email marketing to provide your customers and prospects with relevant information about your product or service. Why not use this potential for communication within your company? The employees are the most important asset in a company. ...

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20 February
2019

Newsletter template as individual as your target group

The highest priority in email marketing is the optimization of content based on the interests of the target group. Of course, this really plays a very important role. However, we often forget about an additional area, which supports this goal: ...

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24 January
2019

Email marketing trends 2019

We all started turbulently in the year 2019 and of course, we want to take this motivation into our daily work. In the first days of the year, we were able to complete our former tasks successfully - now it ...

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12 December
2018

Your journey through the new subscriber module

Subscribers are the most important assets for successful newsletter campaigns. Without the corresponding data of your recipients, you cannot reach the desired target group through targeted email activities. In addition to the important basis - the management of this data ...

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15 November
2018

That’s how we do email automation

In the first part of our series, we already talked about the processes as well as the focuses of the regular newsletters. According to our head of marketing, Melanie Wimmer, today we are talking about the really exciting things in ...

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14 November
2018

That’s how we do our regular newsletters

We've met the head of marketing at mailworx to talk about email marketing. In our exclusive interview, Melanie Wimmer talks about the processes at mailworx and answers important newsletter questions. Since there is so much to talk about, we split ...

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31 October
2018

Facebook leads directly in your subscriber database

LEADS - the goal of many companies. But how do you get high quality leads? Of course, you have a wide spread marketing mix with different channels to gain interested people for your products and services. The challenge in this ...

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24 October
2018

Newsletter tests optimize email KPIs

How happy are you with your newsletter KPIs? Most of you will probably not answer this question with a straightforward and convincing VERY HAPPY - the more, the better. Unfortunately, there is no patent recipe for optimizing your newsletter results, ...

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25 September
2018

Email marketing doesn’t stop at sending newsletters

Email marketing is an essential marketing tool and can be used in many areas along the customer journey. Regardless of whether it is about acquiring new customers, managing existing customers or reactivating customers. Nevertheless, this flexible marketing channel is often ...

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