Have you ever heard of the cocktail party effect? This phenomenon describes the ability of our brain to detect and focus on single words (such as our name) or topics of relevance even in a crowded room.
The iRated® Technology developed by mailworx conforms to the same principle. We’ve taken our knowledge of how the brain processes information to strike on this unique idea. iRated® is a smart algorithm that analyses subscriber behaviour and ranks their interests, allowing you to send out personalised emails that they simply can’t ignore.
Every email is tailor-made to the subscriber. It shows them the most relevant pieces of content first, according to their interests. This personalised approach makes open rates explode and click rates soar.
Harness the power of science and take your Email Marketing to the next level!
Every aspect of mailworx is designed to make your job easier. Create responsive emails in a matter of minutes, automate your campaigns with ease, segment your audience by behaviour and make use of the valuable insights provided by our metrics.
This is where the fun starts! Once you start working with our email editor you’ll never want to do without it again. Unleash your ideas and get started!
Who is the person behind the email address? As a brilliant email marketer you’ll want to get to the bottom of this question. Use mailworx to answer it and organise your email lists to drive your business forward.
There are issues you don’t have to concern yourself with. Our technical department makes every effort to guarantee delivery at all levels.
One of the biggest advantages of Email Marketing is its measurability, but making sense of the stats can sometimes be a challenge. mailworx provides various tools to help you analyse and interpret the results of your campaigns and easily compare them to other campaigns and competitors.